Ok, so I watch a lot of ESPN and every time I've watched it for the past couple weeks they always show at least one proflowers.com commercial. I understand Mothers Day is coming up and that's why they've been showing it.The only other time I've seen it was during the weeks leading up to Valentines Day. I understand the reasoning for putting this commercial on ESPN and during sporting events. Men watch sports so if you put this commercial on during a game the men watching are more likely to remember it and go to the website and purchase flowers.

My problem with how they've been advertising is what about the rest of the year. If they're going to advertise for Valentines Day and Mothers Day, why not buy spots, not nearly as many though, for the rest of the year? There is always something going on. Whether its a birthday or an anniversary. Flowers are an easy way to go and you don't even need to leave the house to buy them. I guess it just bothers me from an advertising perspective that they wouldn't try and capitalize more than just on two holidays.

I know this rant doesn't really have to do with specific media, but it was something that was bothering me. You always see beer advertisements year round on sports channels, so why not add this one to the regular mix as well?